Glossary

Search Engine

A system which is used to find content containing the snippets of information provided by the user. Search Engines can be small, local systems that only search for content in one web site (or even just one section of a web site) or large systems such as Google, which aim to let their user search all of the web sites on the internet. Search engines typically work by allowing users to search text content for keywords, however specialist search engines for finding video, images and other types of content are becoming popular.

Search Engine Optimisation (SEO)

The tools and techniques used to alter web sites and web pages in order to improve their appearance in search engine results. Typically SEO will focus on improving results for specific search terms that people type in to search engines. SEO also encompasses findability, which is means altering the structure and technology used in a web site (with out altering content) in order that search engines can better understand the content with in a web site.