Design

We like to design web sites that are engaging, provide useful information and simple, effective ways of communicating.

Our sites are created with a three-tear navigation system. Wherever you are in the site, you can get to any page within 3 clicks of the mouse. The navigation system is always carefully designed so that it feels instinctive to use. We like navigation to be well designed but equally not over designed, as it must not take over the actual content of the site.

To create a successful web site a solid house style needs to be created. By creating a strong graphic language users will instinctively know where to go to find a new section, due to their past experience and learning's from using a site. Theming a site can be a very good tool in terms of creating a graphic language. When people enjoy the experience, they are much more likely to learn and take in the information.

Extra attention is given to the data collection system within the site. We make sure forms are as simple and easy to fill out as possible. 

Optimise Websites Around the Actions of Site Visitors

When we design a site, we look at what the visitor will want to achieve. Once we have the visitor’s goal in mind, we build the site from their perspective, making the site easy-to-navigate, intuitive and useful.

To optimize the site architecture around the actions of site visitors we assess site functionality on paper, looking for performance bottlenecks and unnecessary click-through.

By personalising the user experience and including well positioned calls to action we encourage users to make maximum use of the site and return more regularly.