Search Engine Optimisation

Around 90% of Internet users search to find new web sites, so it's really important to make sure you've got a good position in the search results. 

Search Engine Optimisation involves many topics from how your web site is developed to the type of content you write and publish. All web site development work at hum includes a high level of search engine optimisation, we write the underlying code of the site to work well with search engines and also include basic training on writing content effectively.

However, if you want to gain even better results we can offer in depth search engine optimisation services. Each web site has different needs, prone to company requirements, market place and competitor sites also influence needs. Therefore, we always work closely with you to identify your needs and put together a plan specifically for you and your web site.

The biggest secret with SEO is to make sure that your site is effective for your users, first and foremost. If people find your site but don't like using it, it will all be for nothing. In any case, the algorithms used by search engines actually look for signs of well written web sites as part of how they rank web sites. Our design and development services strive for usable, accessible site that your visitors will enjoy using.

Quality Optimised Copy

Content is king on the web. Your content needs to be informative, engaging and easy to read. You may already have content, either on your web site already or in other formats.

We can help you to make your copy suitable for the web with advice and guidance, or we can do your copy writing for you. 

If you don't have any existing content, we'll help you decide what you need. That is what your visitors are looking for and what you need to be telling them.

Our skill and experience in marketing is a big help in this area, we can help to make sure the copy is suitable for your target audience and has the correct tone of voice.

All our work is carried out within your technical, financial and brand constraints. Whatever your needs, we will tailor our service to them.

Ethics

As Google says:

"No one can guarantee a No. 1 ranking on Google"

We will work with you to look at your market place, competitors and customers. We'll help you decide what keywords to expect your users to search with and from that how to focus the Search Engine Optimisation work. We will never set unrealistic goals.

We use best practice methods to improve your search results, this means we use the techniques Google likes. More importantly we absolutely do not use any thing Google doesn't like. Using any techniques that could remotely be considered as deceptive can result in your web site being kicked out of Google's search results all together.

We will also be respectful of your competitors. We want your site to rank higher than theirs but will not stoop to deliberately damaging their rankings. Some outfits will deliberately use deceptive SEO techniques on a competitor site in the hopes that Google will notice and either reduce their rankings or remove them all together. If word ever got out, it could have a serious effect on your reputation and could even result in legal action.

Full Service Offerings

hum is a full service agency, so we can help with your branding, print and web site design, development and your other marketing needs such as advertising. This means we can combine all aspects together in to an effective marketing strategy. If someone sees your offline advert but can't remember the web address, we can predict the keywords they will search on. We can engineer the keywords they are likely to pick based on the advert they have read and our analysis to choose effective keywords for your site. Once a user finds you in the search results, we can make sure they have a path to follow on your web site. 

So, being "full service" means we can make everything fully integrated.